In my Global Retail Marketing class this week, my professor mentioned what I think is a brilliant development in the hospitality industry and branding: the announcement of a joint venture by IKEA and Marriott to create Moxy Hotels, a millennial-geared, low-cost, Scandinavian-designed, quality hotel brand. Continue reading “Fresh Hospitality: The Marriott-IKEA Millennial Venture”
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anchored & adrift 